IPEMA
web | App design
After years of temporary fixes and minimal design updates, the International Playground Manufacturers Association needed a total redesign of its website and portal. The new version needed to convey the authority of the organization as well as the joy and playfulness inherent in the industry they serve.
This project required both a full redesign and a reimagining of how the digital ecosystem functioned. Before our project, the dealer portal and the website lived within the same content management system. We needed to rethink the user experience to ensure the data was accessible and secure.
Designing for the User
This project required extensive strategy sessions with the client. We created user personas and mapped each user’s path through the site to achieve their session goal.
Brand Development
We took that opportunity to develop the brand further by adding additional brand shapes and textures. These elements make reference to the equipment IPEMA’s members manufacture and provide texture for the site and all of IPEMA’s brand communications.
Client Relations
Our initial strategy work with the client helped us establish a strategy for their users, but it also established a strong relationship and a weekly meeting cadence that continued through the rest of the project. This helped to prevent the normal stalls in projects of this scale as we moved into content and QA.
A Variety Of Work From the IPEMA PROJECT
We used a bright but desaturated color palette to give the designs an almost sun-drenched feel. The UI elements are simple and intuitive, serving IPEMA’s broad user demographics, from consumers to manufacturers.
Production and
Team Management
This project presented challenges for the design team as we navigated not only design work for a website, but also the development of a fully custom, brand-new UI for the dealer portal. In the end, the client has a refreshed brand, a more functional site, and an intuitive portal. The new IPEMA site was recently awarded 2 Web Excellence awards for UX and Marketing Design.